SOCIAL media culture
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#BLACKLIVESMATTER
This became a hashtag in the summer of 2013, when Alicia Garza, an Oakland, California, labor organizer, responded to George Zimmerman, the man who gunned down Trayvon Martin, on her Facebook page. Since then, it has become the banner under which dozens of people and organizations press for change.
DeRay McKesson
Founder and social media activist of the movement Black Lives Matter.
American activist throughout his years of high school and today. He participated in many movements regarding discrimination against himself and society. He has created many hashtags to prove that "racism is alive".
SOCIAL MEDIA FACTS
Tweets that go along with the Black Lives Matter movement suggest sadness, rather than anger. This is more affective in getting people to participate in action, according to research.
About million tweets in 2014 and 2015 led back to Black Lives Matter through the emotion within the tweets.
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People, over time, changed their style of typing within their tweets. They used fewer negative references, such as and more social words such as and .
"death"
"us"
"we"
What social media and new media have allowed us to do is to control our own narrative instead of relinquish that power to other people.
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Other people who don't live in our communities. Who weren't on the ground in Ferguson. Who have not faced these challenged. Who have no personal experience.
The result is significant in not only the narrative but in what it says about what this movement
stands for:
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self determination—
not just controlling our own narrative but controlling our own destiny.
